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NOA is a Cardiff based jewellery company which was set up in 2003 by a husband and wife with a background in architecture and fashion design.

Since their student days, Noa and Geffen Blok used to cooperate and assist each other with fashion and architecture projects while sharing their student flat. While Noa enjoyed making different kinds of jewellery pieces since childhood Geffen turned his creative attention to jewellery design at a later stage after both of them completed their studies and decided to cooperate on the same project, namely their jewellery label NOA.